BEAUTY IN CURVES is designed to perfect your silhouette with our new Secret-Sculpt System The brand began with Alice Dogruyol's column in the Daily Mail, a 'big girl in a skinny world' when Alice realised that there was a serious lack of flattering jeans for curves.
"I started looking for jeans that could perfectly fit my body, but I did not find it. At that moment I had the idea of creating a special line, designed to dress curves regardless of size, but paying special attention to the needs of the most abundant girls ".
Alice wanted jeans that contoured her curves instead of cut into them and decided to make her own. She partnered with a renowned denim designer, devised a unique secret sculpt system that delivered all the functions she wanted and the Beauty in Curves revolution began. "They are jeans designed for curves, in the sense that I spent a lot of time devising the perfect model that would enhance the female figure". "In fact, my jeans are thicker, they are stretchy but not enough to lose the figure, they have inside a band for the belly, which does not tighten, and do not cut the side. In short, they are not jeans for a season, they are jeans that buy and last you many, many years".
Beauty in curves delivers fashion with function and has featured everywhere from Cosmopolitan to the Daily Mail. It is the Beauty in Curves mission to make women all over the world look and feel fabulous in their jeans- perfect your silhouette. The jeans are perfectly designed for women every shape and every size. Women are busy, women have more important things to do with their time, Beauty in Curves makes buying jeans that little bit easier!