Simone Charles Wins Modelling Competition

Alice Dogruyol, Founder of Beauty in Curves says: 'When I created BC Jeans I had a body just like Simone's in mind, a beautifully curvy hourglass figure. I am thrilled to have found such a gorgeous woman and can't wait to shoot her wearing BC Jeans. The fashion and media industries have been dominated by one ideal for so long and it is time for more diverse body shapes to be admired. Thankfully there seems to be a really positive international shift in attitudes happening'.

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